Lakeside Gameday Experience
Northwestern University
SME collaborated with Northwestern University to design and deliver a premier, multi-tiered game day tailgate experience, enhancing the university’s stadium construction project. The Lakeside Gameday Experience offered a variety of options, from stylish tents to exclusive VIP chalets, allowing fans to easily select and purchase tickets through a custom website created by SME. Each experience featured tailored amenities, all seamlessly managed by the SME team.
During the construction of Northwestern’s new stadium, SME revitalized the game-day atmosphere. By introducing key infrastructure elements, such as mobile bars and a premium hospitality area, we elevated the fan experience from pre-game celebrations to the final whistle.