Where it all began.
Our very first project started on the waters of Lake Lloyd at the Daytona International Speedway during the Coca-Cola 400. This first activation consisted of a 48’ circular dock that featured paintball targets, remote control boat races, Coke Zero product sampling, driver appearances, and exclusive views of the racetrack. This race day viewing dock was built to withstand sudden weight shifts and hold up to 60,000 pounds.