Coke Zero

Drinkable Billboard

SME collaborated with IMG LIVE, Ogilvy & Mather NY and the Coca-Cola company to create a first-of-its-kind billboard. The massive 36-foot long by 26-foot tall automated Drinkable Billboard was the centerpiece of Coke Zero’s interactive Drinkable campaign.

Consumers were able to sample ice cold Coke Zero from a 7-valve dispensing fountain in front of the billboard. The automated sampling process consisted of a carmel-colored liquid flowing from a giant 10-foot tall contour bottle to a 4,5000-foot long straw that spelled out “Taste It” through the dispensing unit into the consumer’s cup. Special pneumatic, lighting and sound effects accentuated the sampling experience as the fluid traveled through the straw.


Tunnel To Towers

Never Forget

SME worked with the Stephen Siller Tunnel to Towers foundation to build the first ever mobile 9/11 exhibit. A 53-foot trailer transforms into a 1,000 square foot museum at venues across to the country to educate visitors on the happenings of September 11, 2001. A series of wall graphic panels, physical artifacts, free-standing timeline panels and digital video tell the story of 9/11. The purpose of the exhibit is to make sure people “Never Forget” what happened on 9/11 and to honor Stephen Siller and first responders everywhere, both past and present.



Built for the Craft

Partner agency Motive approached SME in 2016 to build a custom 24-foot long stage trailer for Dickies, the leader in performance workwear. Custom apparel display racks, shelving and signage elements were built from a variety of industrial finishes to showcase the workwear brand’s products while a 24-foot long by 12-foot deep awning provided flexible interactive space on the trailer exterior.


Highland Park

Viking Ship

Highland Park’s Viking heritage came to life when SME worked with Motive to build a 30-foot long by 10-foot tall mobile Viking ship. Consisting of a steel reinforced interior frame, over 2,000 linear feet of cedar lap siding and 12-foot by 10-foot sail, the ship provided the ultimate sampling bar for the brand to set itself apart from other whiskeys. Accompanied by Viking games and other set elements, the Viking ship is a fan favorite at all events.

    Coca-Cola billboard
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"Get a good idea. Stay with it. Dog it, and work at it until its done, and done right."

- Walt Disney

What can SME do for you?

Event and Exhibit Design

With over 50 years of collective industry experience, the SME team can provide an effective design solution to any event marketing challenge

Exhibit Engineering

The SME engineering team will provide the backbone to any exhibit or mobile program fabrication.

Exhibit Fabrication

From structural framework to ornate interior finishing, SME has the capabilities to complete any level of exhibit fabrication.

Large Format Graphics

With an experienced team of print professionals, SME provides a full range of large format print services to complement and/or enhance any event or exhibit footprint.

Exhibit Refurbishment

Every exhibit, whether it is mobile or stationary, needs maintenance or refreshing at some point in its life. SME provides assistance with all exhibit service and refurbishment needs.

Logistics Support

SME staffs an operations team to assist with event activations when needed. Whether it is a one-off event, quick substitute driver need or a 12-month tour, SME is able to provides logistics support for any program including CDL drivers, DOT reporting, emergency response, managing set/strike on-site and maintaining equipment maintainence and service.

"Everyone needs deadlines."

- Walt Disney